289 replies to this topic

[HELIOS]

Alright, so I've been reading the commentary a lot of you have provided in various threads regarding 30STM's efforts with online campaigning -- this includes promotion with Facebook, MySpace, Twitter, and so on. People have made great points, others have hinted at what could be great ideas, but the questions I have for you all are: What works? What doesn't? What changes/additions with today's e-Promotion would you make?

Please remember that digital/internet efforts are intended for all audiences, fans new and old. Let's concentrate on what works for all walks of life, and not just the average Forum member who may visit daily and/or be in the complete know of All Things Mars.

FYI: if I don't happen to respond pin-pointedly to a post here, think nothing of it. I'd rather hear what you all have to say.

And just a reminder: this topic solely focuses on the internet realm.

[_niña_]

it's not the internet.... but i do send promo texts. since filipinos are addicted to forwarding texts, it can spread like a wild fire, hitting a lot of folks from different walks of life.

mobile phone is what most have at hand, at any given time and most service plans provide hundreds of free texts per month. easy and cheap for the target market/s, to introduce the band to them and possibly do a bit of promo themselves, as well.

[sharmz]

well this COULD be seen as internet based or not, it's both i guess....

you know like the top 40 etc...i'm not sure if they are, but if they are based on sales in the week ALONE, what if we all decided to buy the next single during the SAME week, instead of spread out, cos that would maximise the single's chance of being higher in the charts....
if we all waited and bought it at the same time then maybe we can get it high in the charts so more people would hear/see it

just a thought, but it depends on whether the charts are of sales/downloads in the week or cumulative, which i don't know.....

sorry if this is a stupid suggestion XD

[HELIOS]

it's not the internet.... but i do send promo texts. since filipinos are addicted to forwarding texts, it can spread like a wild fire, hitting a lot of folks from different walks of life.

I've heard about that, and it's great that you're assessing what's effective in your region.

well this COULD be seen as internet based or not, it's both i guess....

you know like the top 40 etc...i'm not sure if they are, but if they are based on sales in the week ALONE, what if we all decided to buy the next single during the SAME week, instead of spread out, cos that would maximise the single's chance of being higher in the charts....
if we all waited and bought it at the same time then maybe we can get it high in the charts so more people would hear/see it

just a thought, but it depends on whether the charts are of sales/downloads in the week or cumulative, which i don't know.....

sorry if this is a stupid suggestion XD

Not stupid at all. I think that the effort to do just that has been a focus -- after all, when K&Q was being released, promotions toward it's release date and pre-purchase were cranked real high. You may be right, though, and maybe we can pull together collectively to really make the next single shoot right up to the top. It's also a thing about availability, too, though. That's the downside. (Not everyone may get the opportunity to purchase it the same day/week.)

[VanillaMintFusion]

Not to be negative or such, but to be honest I unfollowed the 30 Seconds to Mars twitter. All that was coming out of there was BUY BUY BUY. Not exactly what I am looking for from the band communication wise. While I do see the huge potential in sending out promo (aka buy this) now and then it needs to be balanced. It needs to feel like the band actually does have something to communicate aside from only pushing sales. It's very obvious too that it's not the band that has been tweeting for the past months.

I'll come up with some other stuff too, let me think about this.

[piewacket]

sorry boards was being upity and double posted

[candyobandy]

Alright, so I've been reading the commentary a lot of you have provided in various threads regarding 30STM's efforts with online campaigning -- this includes promotion with Facebook, MySpace, Twitter, and so on. People have made great points, others have hinted at what could be great ideas, but the questions I have for you all are: What works? What doesn't? What changes/additions with today's e-Promotion would you make?

Please remember that digital/internet efforts are intended for all audiences, fans new and old. Let's concentrate on what works for all walks of life, and not just the average Forum member who may visit daily and/or be in the complete know of All Things Mars.

And just a reminder: this topic solely focuses on the internet realm.

Helios,

I think you all are doing a fantastic job. You help rally the troops when there is a radio station in need of a nudge or voting to be done. Thank you!! My only suggestion would be if ALL Echelon were encouraged to have an avatar depicting the band in some way (ex: faces of mars, glyphs etc.) It was awesome when voting for Best of Twitter to see how many Echelon were on there being voted in by their family.  I think having these avatars will help promote the band and get questioned by non family members as to what the symbols represent etc. No offense but I also think Echelon should use more band pictures instead of one individual band member, if they don't want to use there own face.

Provehito in altum!

[HELIOS]

Not to be negative or such, but to be honest I unfollowed the 30 Seconds to Mars twitter. All that was coming out of there was BUY BUY BUY. Not exactly what I am looking for from the band communication wise. While I do see the huge potential in sending out promo (aka buy this) now and then it needs to be balanced. It needs to feel like the band actually does have something to communicate aside from only pushing sales. It's very obvious too that it's not the band that has been tweeting for the past months.

I'll come up with some other stuff too, let me think about this.

No problem at all. Constructive feedback is good, exactly what we need to hear. What would you consider balanced? Example: less frequent, less repetitious, etc.

[30stmchic]

so in another thread a few weeks ago, i was telling candyo about something that happened on facebook that day. i posted a status update about TIW, and what a guy on my friends list who i used to be friends with in JHS (but dont really talk to him all that much these days) said and i thought it was pretty damn cool. like, trying to get people into them is awesome, but its kinda cool too when it happens and you werent even trying. (if that makes any sense. it did in my head   )

so this thread made me want to share with you a little convo that transpired between me and an old friend that took place on my facebook status update today....

Jill - the war is coming... tomorrow... december 8th 2009... 30 Seconds to Mars... this is war... (status update)
friend - I can't wait
Jill - really? i dont really picture you as a 30 fan... but the new album is... different. in a good way though. ;-)
friend - Actually you got me into them. lol After seeing them on your myspace I downloaded some stuff. I saw them and really enjoyed the show.
Jill - dude no way? thats awesome! =) the first cd is fucking awesome, second is pretty good, just know this isnt really like either... which show did you go to? i was probably there! they are awesome live, so i assume you will hit up more shows in the area when they come back??

mind you, back in the day, he was a huge death metal head, and apparently still is, why is why it was kinda shocking he liked them enough to see them. i thought it was pretty damn cool.

[sharmz]

I've heard about that, and it's great that you're assessing what's effective in your region.


Not stupid at all. I think that the effort to do just that has been a focus -- after all, when K&Q was being released, promotions toward it's release date and pre-purchase were cranked real high. You may be right, though, and maybe we can pull together collectively to really make the next single shoot right up to the top. It's also a thing about availability, too, though. That's the downside. (Not everyone may get the opportunity to purchase it the same day/week.)

yayyy it wasn't stupid

yeah =/ that's the problem, but with downloads that shouldn't be the case, which is why i thought it would be internet based primarily

also: fan art
i do a LOT and i post it on my art website so tonnes of people ask me about the band i guess it's just little things like that too

[Elvira]

I think that the band and the hive should cool it with all the buy, pre-order, vote spam. You're making people run away.
I think everything that can be seen as spam should be avoided.

The possibilities on the internet are endless, why stick to the vote vote vote for obscure awards no one cares about?


Why don't you focus on the creative side of the band instead of the commercial side? Why don't you do something with art and photography? Start a group on Flickr or DeviantArt and let people send in their artwork. If it's good enough, it will be featured on the homepages of those sites. Or a new mission for Youtube. Making your own version of videos or something... Make something that can go viral?
Or appeal to the other internetcommunities people are part of. People don't just visit this board. I also hang out on the Mod the Sims website.  A lot of people download from that website, so maybe someone who is more talented then me can create tshirts or wristbands for The Sims. That way you can reach a different group that you otherwise wouldn't reach.
The website Cake Wrecks is also popular. Maybe someone who likes to bake cakes (not me, I do cookies...) can make a pretty Mars-cake and send it in so it will be posted and you will reach a totally different group.

[Elvira]

No problem at all. Constructive feedback is good, exactly what we need to hear. What would you consider balanced? Example: less frequent, less repetitious, etc.

Sorry for the possible double-post...

But I get annoyed when I see the same message re-tweeted by the Jared Leto-account, the Hive-account and the band-account. Why am I following 3 accounts if they all say the same? Free Jared! Give him his account back! And give Shannon the passwords for the mars-account, 'cause he sends interesting tweets.

Just don't use ALL accounts as a spam-account. The Hive was for promoting, then keep the spam on the Hive-account.

And yes, less frequent would be awesome. Just use Music Monday. And Follow Friday. Take the rest of the week off  

[30stmchic]

i'd like to add (however i'm not sure how relevant it is) but i remember when i first started listening to 30, there was a whole mystery thing about them. on the main site, or something (eeeer, my memory sucks) there was like, little crazy writings that was different every time you went there. stuff like "listen to your parents, dont listen to your parents, be yourself, stay in school, go outside" and all sorts of other crazy shit. then in the 'news section', they had like 'weird but true' kind of news stories there. now granted, things cant go back to that 100% im sure, but there was a curiosity about it. a sense of "huh? what IS this?" and at the time, i know for me, it was very intriguing. so lets say IF they can do something a little more along those lines (maybe daily postings of odd crazy kinda-inspirational messages) they can tweet a link to where they wrote that.

damn it i think i need more coffee. all this shit sounded better in my head and i dont think im explaining it properly.   did any of that ^ make any sense?

[VanillaMintFusion]

No problem at all. Constructive feedback is good, exactly what we need to hear. What would you consider balanced? Example: less frequent, less repetitious, etc.

I think the strength of the band has always been that they are approachable, that they feel connected with the fans. That it's personal. Only having commercial messages I think pushes people away. People need to get interested in what they communicate, then the buying and supporting will usually come by itself. So while the need is there to put the direct message out there that there is a variety of goods to buy (CD, single, vinyl, TIW book, tickets etc) it should be less blatent. It can be done in a much more inticing way. Eg if you want people to buy tickets to upcoming gigs well how about tweeting about preparations to the tour and then mention that tickets are still available. Or if you want people to buy the TIW book how about mentioning some "suggestive" comments about what's in the book to make people interested so that they'll then buy it. Like I said, I think they definately should promote what they have, since in the end they need to earn money and the album and single is just out (and yes we all want it to be a success). And having some tweets inbetween that aren't about the selling, well that'd be nice too of course!

^^ agree with Jill (previous post). The mystery, the hidden & crazy stuff. That's what is missing nowadays.

[Jenni6277]

i agree with larissa(and many others) that the band is pushing too much us to buy things. i get that they need the money, but this is going too far. if you read band's tweets, most of them are telling us to buy and to order, and to vote. i don't vote anymore because i'm just so tired of the pushing.

also, i think it was a mistake that the hive started to post under the band's name. this could be just my view and opinion. when i read band's tweet, i don't react to it anymore the same way i did before jared posted from it. or has it been the hive all along but they just decided to keep it quiet at first? i get that jared, shannon and tomo are busy BUT still jared is tweeting from his own account. in my opinion his tweets are better than the band's because he's not pushing us that much. jared does that too sometimes but not as much as the hive does from the band's account. now, i could be all wrong here, but this is how i feel and see things.

so, less "buy buy buy" -tweets and more jared(and rest of the guys) communicating with us from the band's account.

[mFantasy]

Mmm...
So far I can only say that everyone has done an amazing job trying to push This Is War and Kings And Queens as well. But I think for every country, like _nina_ said, we should try to find the right and proper tools. For example, in Italy the biggest social network is still facebook, while twitter is not that much used, so to reach more people it's more effective fb.
For what concern requesting the single on the radio stations, we have an atypical situation in Italy. We don't have alternative radio channels, and the really important stations are impossible to reach even if they have facebook pages or twitter accounts. They don't care about the viewers! The only ones that do it are the little local stations.

About what sharmz said, in Italy we tried a download day for Kings And Queens but not so many people knew about it and bought the single in different times (next time the local boards should def work better on it!).

And I totally agree with Larissa about the "last" tweets. If you scrolled the tweets coming from the band the 90% are about selling/buying stuff. It's too frequent! I know they are busy w/rehearsals and stuff but they could write blogs, even short messages to share with us.
I don't know why they stopped going on kyte and posting videos, they could even keep uploading the "war is coming" clips, but that's another story.

I will keep thinkin' about it  

[BUDDHA30STM]

Alright, so I've been reading the commentary a lot of you have provided in various threads regarding 30STM's efforts with online campaigning -- this includes promotion with Facebook, MySpace, Twitter, and so on. People have made great points, others have hinted at what could be great ideas, but the questions I have for you all are: What works? What doesn't? What changes/additions with today's e-Promotion would you make?

Please remember that digital/internet efforts are intended for all audiences, fans new and old. Let's concentrate on what works for all walks of life, and not just the average Forum member who may visit daily and/or be in the complete know of All Things Mars.

And just a reminder: this topic solely focuses on the internet realm.

Hi ..Helios...
We created the Online Echelon (me and my friend Laura @ 30STMNoticias) .... an opportunity for those who can not go to meetings of Echelon. So we spent the day passing information about everything that happens with the band, and once a month we have a meeting via webchat.

what you think about it?

[30stmchic]

yea in the s/t appreciation thread, the last page or so, theres been discussion on how theres too much push to buy things....

[HELIOS]

Just FYI: if I don't happen to respond pin-pointedly to a post here, think nothing of it. I'd rather hear what you all have to say.

[Jenni6277]

But I get annoyed when I see the same message re-tweeted by the Jared Leto-account, the Hive-account and the band-account. Why am I following 3 accounts if they all say the same? Free Jared! Give him his account back! And give Shannon the passwords for the mars-account, 'cause he sends interesting tweets.

Just don't use ALL accounts as a spam-account. The Hive was for promoting, then keep the spam on the Hive-account.

Agreed!